Episode 118 - Creating An Eco-Friendly Brand with Jennifer Vinje, the Founder of Anueva Jewelry

In the spirit of Earth Day weekend, we wanted to celebrate by sharing ways to incorporate sustainable practices into our daily lives and by interviewing someone who has been creating waves in the world of eco-friendly entrepreneurship. Lucky for us, the founder of Anueva Jewelry, was able to come on our show and share her journey!

Anueva Jewelry is all about sustainability, ethics, and timeless beauty rolled into one. They create fine jewelry that is nature and antique-inspired, using ethical gems and recycled gold. As they say on their website, ‘anueva is made for mermaids and mountaineers.’ Her pieces are not only incredibly beautiful, but they also tell a story of conscious consumerism and responsible sourcing. A purchase that you can feel good about is always a win!

If you’re passionate about travel, nature, mindful consumption and entrepreneurship - then this episode will be right up your alley. We are honored to have had the opportunity to sit down with Jennifer and hear her words of wisdom. If you’re in the market for an engagement ring or special-occasion jewelry piece, definitely keep Anueva in mind.

/ jennifer vinje /

Jennifer Vinje created Anueva Jewelry in 2014 and has successfully grown her business over the past nine years and now manages a team of five incredible women. To this day, Jennifer hand-carves every piece herself and designs fine jewelry using 100% post-consumer recycled gold and platinum.

Her creations are inspired by nature and feature repurposed antique diamonds, eco-friendly sapphires, and other precious gemstones. Through Anueva Jewelry, Jennifer has brought her vision and passion for fine jewelry and nature to life.

During our conversation, Jennifer shares how Anueva went from a small etsy shop to a large online business - and all the advice that came during that growth period. We talk about pivoting in your business / career, building a reliable team, scaling at a sustainable rate, making relations within your industry, setting boundaries early on and the importance of building your business around your life (not your life around your work).

/ anueva jewelry /

Anueva Jewelry is all about sustainability, ethics, and timeless beauty rolled into one.

They create fine jewelry that is nature and antique-inspired, using ethical gems and recycled gold. As they say on their website, ‘anueva is made for mermaids and mountaineers.’ Her pieces are not only incredibly beautiful, but they also tell a story of conscious consumerism and responsible sourcing. A purchase that you can feel good about is always a win!